Genesis BBQ Group Chairman Yoon Hong-keun outlined three strategies to strengthen the franchise’s global competitiveness: AX transformation, Globalization 2.0 and a sustainable platform. The company plans to build an AI- and data-based management system linking store operations, customer service, logistics and quality control, while tailoring overseas business models to local food cultures, consumption patterns and distribution environments. Genesis BBQ also plans to expand smart stores, automated cooking systems and eco-friendly kitchens using food technology, AI, robotics and environmental technology. Yoon said the objective is to preserve BBQ’s taste, quality and brand philosophy across markets while using AI to help employees and franchisees make faster, more accurate decisions.