CJ ONSTYLE will launch Ontner on the 8th to turn creator partnerships into a scalable content-commerce business. The platform matches creators with brands by analyzing content style, fan characteristics and sales performance alongside product concepts and customer-demand data. It supports group buying, mobile live broadcasts and advertising, while CJ ONSTYLE handles sourcing, planning, sales, delivery and customer service. Creator-collaboration order value rose 330% year over year in the first half of this year, with participating creators and brands increasing 3.2-fold and 4.3-fold, respectively.