Mexican billionaire Ricardo Salinas, the former chairman of Grupo Elektra and founder of Banco Azteca, called fiat inflation a hidden tax and urged followers to buy and hold Bitcoin. In a video posted on X on Aug. 31, 2026, Salinas said Bitcoin changes a fundamental monetary rule because no one can create more of it simply at will. He said he had increased Bitcoin's share of his portfolio from 10% to 70% earlier this year. The third richest man in Mexico has repeatedly criticized central-bank money creation and promoted Bitcoin in posts, interviews, conference speeches and videos.