President Donald Trump met Wednesday with leaders of major U.S. airlines, hotel companies, online travel platforms, casinos and cruise operators, who presented an ambitious goal of attracting 100 million international visitors annually. The executives left without a commitment from Trump to soften policies or rhetoric they say are discouraging foreign travelers and their spending. International tourism has weakened despite the FIFA World Cup: the U.S. recorded roughly 400,000 fewer foreign arrivals in June than a year earlier, while NTTO data showed international visitor volume down 3% in July from July 2025. A Pew Research Center survey found 57% of respondents in 36 countries held an unfavorable view of the U.S., and 76% expressed no confidence in Trump as a leader. The administration has promoted faster visa processing, additional Customs and Border Protection staffing, airport-screening changes and the FIFA PASS priority-appointment program, while the industry opposes a proposed $250 Visa Integrity Fee and expanded social-media screening.