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Centrifuge, Janus Henderson and SMT target $300 billion loyalty market with tokenized reserves

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  • Centrifuge, Janus Henderson and SMT announced tokenized reserve management for loyalty programs.
  • Loyalty programs issue more than $300 billion in value annually, while JTRSY and JAAA manage $1.5 billion.
  • SMT’s SmartPoints protocol supports programmable rewards across ecosystems and serves clients including Visa, FIFA and Samsung.
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