Barilla Group has agreed to acquire Goodles, a California-based premium boxed macaroni-and-cheese company founded in October 2020 as Gooder Foods. Financial terms were not disclosed, and the transaction remains subject to customary regulatory approvals. Goodles will continue operating independently after closing, with cofounder and CEO Jen Zeszut remaining in charge and all 73 employees retained without reporting changes. The brand says it has added about 2 million customers and generated 235 million organic impressions in the past 90 days. The deal gives Barilla a foothold in the growing U.S. premium mac-and-cheese segment and offers Goodles access to international distribution through Barilla's global network. Goodles was valued at $88 million following a 2023 funding round, according to PitchBook, and recorded its first profit in 2024.