Lucid partners with Emil Frey for French market entry ahead of October debut

  • Lucid Group formed an operational partnership with Emil Frey for entry into France.
  • Paris Motor Show visitors can see Lucid Air and Lucid Gravity from October 12–18, 2026.
  • Lucid will manage its brand and commercial strategy while Emil Frey France supplies operational services.

Lucid Group announced an operational partnership with Emil Frey to support its entry into France, combining Lucid's import organization with Emil Frey France's automotive distribution and importer capabilities. Lucid will retain responsibility for its brand, commercial strategy and customer experience, while Emil Frey France Import Division will provide tailored operational services. French customers will first see the Lucid Air sedan and Lucid Gravity SUV at the Paris Motor Show, or Mondial de l'Auto, from October 12 to 18, 2026, at Porte de Versailles. The launch is part of Lucid's broader European expansion strategy. The company said the partnership is intended to provide an efficient and scalable market launch, while noting that statements about future expansion, commercialization and partnership benefits are subject to risks and uncertainties.

The information on this website is generated using AI and we cannot guarantee its accuracy. Please use it as reference information only.