Volkswagen explores SUVs and pickups for North America

  • Volkswagen is exploring new SUVs and pickup trucks for North America.
  • Volkswagen’s U.S. market share is about 3%, Motor Intelligence data shows.
  • Marco Schubert will lead North American strategy after executive changes this week.

Volkswagen is considering smaller body-on-frame SUVs and pickup trucks for North America as it streamlines its global lineup and responds to trade tensions and changing consumer preferences. The automaker, which holds about 3% of the U.S. market according to Motor Intelligence, also plans to expand hybrid offerings in segments with strong demand. Marco Schubert, who has more than 25 years at Volkswagen, will lead North American strategy. Stakeholders are discussing turnaround proposals before a supervisory board meeting on Friday, though Reuters reported that a breakthrough is unlikely.

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