Strive could finish 2026 as the second-largest public company by Bitcoin holdings, Chief Executive Officer Matt Cole said, though he described that outcome as conditional rather than his base case. The Nasdaq-listed Bitcoin treasury company holds 23,156 BTC, valued at approximately $1.87 billion to $1.9 billion, ranking fifth among publicly traded corporate holders after recently surpassing Bullish. Shares traded under the ASST ticker climbed to about $26.82 and briefly touched $27, lifting Strive's market capitalization toward $3 billion. The $27 level is significant because roughly $700 million of warrants are available for exercise at that strike price; Cole has said warrant proceeds and about $700 million in digital credit could provide up to $1.4 billion of Bitcoin-buying capacity. Strive acquired 3,156 BTC in August, including 1,800 BTC for about $143 million at an average cost of $79,431 per coin. The company uses preferred equity and equity issuance rather than debt to fund Bitcoin purchases, avoiding debt refinancing exposure while potentially diluting shareholders. Strive went public through a reverse merger with Asset Entities completed on September 12, 2025, and was co-founded by Vivek Ramaswamy. Cole has also said Bitcoin could reach $500,000 to $1 million by around 2030, while stressing that Strive's treasury strategy does not depend on that outlook.