Samsung Electronics Chairman Lee Jae-yong and SK Group Chairman Chey Tae-won are scheduled to meet Nvidia CEO Jensen Huang at The Korea Society’s annual gala in New York on Sept. 28. Huang will receive this year’s Van Fleet Award for contributions to Korea-U.S. relations, marking the first official meeting among the three since President Lee Jae-myung’s U.S. visit in July. Discussions are expected to extend beyond the ceremony to AI memory, physical AI and robotics, particularly HBM4 supplies for Nvidia’s next-generation Vera Rubin AI accelerator and future memory products. Samsung Electronics and SK hynix are expanding DRAM production and competing to strengthen their positions in the HBM4 supply chain. Counterpoint Research reported Samsung held 33% of the HBM market in the second quarter, versus SK hynix’s 50%. The meeting also comes as the U.S. government presses South Korean semiconductor companies to increase investment and factory construction in the United States. Chey is expected to attend alongside his United Nations General Assembly schedule before traveling to Mexico to inspect North American production and supply-chain sites.