Zhipu’s official flagship store on Tmall generated strong consumer interest, with searches for the brand rising 50-fold within 48 hours of opening. Transaction volume for subscription-based AI token products on Taobao and Tmall also increased by more than 160% from the previous period. Tmall’s AI Station, a token top-up center, lets users purchase AI subscription services directly in a process similar to buying mobile airtime. Its initial participating providers are Alibaba Cloud, Zhipu, Kimi, MiniMax and DeepSeek.