The global OTT anime market was valued at USD 13.49 billion in 2025 and is projected to reach USD 30.91 billion by 2031, representing a 14.38% compound annual growth rate from 2026 to 2031. ResearchAndMarkets.com added the report to its offering on Sept. 04, 2026. Growth is being driven by mobile-first consumption, faster international releases, expanded dubbing and localization, franchise-led fandom, and the wider availability of subscription and ad-supported streaming. Subscription video-on-demand accounted for 43.46% of 2025 revenue, while freemium services are forecast to grow at a 14.90% CAGR through 2031. Action and adventure represented 34.37% of the market in 2025, while fantasy is projected to grow at a 15.80% CAGR. Asia-Pacific held 40.42% of global revenue, but North America is expected to grow fastest at a 16.11% CAGR. Fragmented licensing, rising rights costs, piracy and reliance on major franchises remain constraints.