Lemonade launches Missouri insurance products with 50% FSD mileage discount

  • Lemonade launched two Missouri products offering Tesla drivers discounted autonomous-mile coverage.
  • Tesla drivers receive 50% off miles driven using Full Self-Driving (Supervised).
  • Lemonade said the autonomous product’s conversion rate was about 70% higher.

Lemonade launched Lemonade Car and Lemonade Autonomous Car in Missouri on September 2, 2026, offering Tesla drivers a 50% discount on every mile driven using Full Self-Driving (Supervised). Human-driven miles remain subject to standard rates. The insurer said its pricing models and crash-data analysis support the discount, while the autonomous product had previously launched in Colorado and Indiana. Lemonade said the product was attracting new customers at conversion rates about 70% higher than comparable non-autonomous coverage. The Missouri rollout followed car-insurance expansion in Florida on August 26 and a renters-insurance launch in Kansas on September 1. In its second-quarter 2026 update, Lemonade reported revenue of $294.4 million, up 79.4%, and an LAE ratio of 5% versus an industry average of about 9%. CEO Daniel Schreiber said the company continues to expect its first adjusted EBITDA-positive quarter in Q4 2026.

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