Operation Bluebird renames Twitter.now platform Tweet.app after split trademark ruling

  • Operation Bluebird renamed Twitter.now to Tweet.app after a split trademark ruling.
  • More than 172,000 people requested handles before launch or advertising spending.
  • The court granted X relief over eight marks but rejected claims involving TWEET and the bird logo.

Operation Bluebird, Inc. has renamed its Twitter.now social platform Tweet.app after the U.S. District Court for the District of Delaware issued a split ruling in X Corp.'s trademark suit. Judge Colm F. Connolly granted X Corp.'s preliminary injunction covering eight Twitter-related marks, including the TWITTER brand, but denied relief over the TWEET mark and Twitter bird logo. The court found Operation Bluebird likely to succeed in showing that X discontinued bona fide use of those two marks and does not intend to resume using them. The company has launched Tweet.app to the public in early testing, charging $20 to reserve a handle and join. More than 172,000 people requested handles before launch or advertising spending, the company said. The case will continue to determine whether X retains rights to the disputed marks, while Operation Bluebird continues developing its VERA verification technology.

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