Strategy, the Bitcoin treasury company formerly known as MicroStrategy, is selling custom Bitcoin-branded Nike Air Jordans for $250 through its online merchandise store. The mid-top sneaker is built on the original Air Jordan 1 silhouette with leather overlays and Strategy branding, but is presented as a custom product rather than an official Nike or Jordan Brand collaboration. Nike Dunks are also listed at $250. The store carries 53 items, ranging from $10 Bitcoin shoelaces to the sneakers, and accepts cards and digital wallets including Apple Pay rather than Bitcoin. The merchandising effort extends Strategy's Bitcoin-centered corporate branding without giving buyers any claim on its Bitcoin holdings or changing its bitcoin-per-share metrics. Strategy's MSTR shares rose 45% in one month, recovering losses from the previous six months, as Bitcoin's latest bull run benefited the company. Nike shares traded at $38.40 after a 0.95% decline, down 48.63% over one year and 40% since January, amid weaker Greater China sales, tariff costs and an expected low-single-digit fiscal-year revenue decline.