FIFA’s $4.2 billion FFE plan collapse triggers UEFA legal challenge

  • FIFA and Gianni Infantino scrapped the FIFA Forward Enterprise plan in late July.
  • $4.2 billion was proposed for about 20% of a business valued near $20 billion.
  • UEFA seeks U.S. discovery for a potential Swiss criminal complaint against FIFA officials.

Joshua Kushner, the brother of President Donald Trump’s son-in-law Jared and founder of Thrive Capital, said the firm regrets participating in FIFA Forward Enterprise, or FFE, a failed plan to let private investors buy minority stakes in a new FIFA commercial subsidiary. The business would have held broadcasting, licensing and ticketing rights for FIFA competitions. Thrive was set to lead a group including BANN Ventures CEO Greg Maffei, investing as much as $4.2 billion for about 20% of a business valued at roughly $20 billion. FIFA member associations would have immediately received $20 million each in additional development funding, with further funding planned later, while FIFA retained control. Critics opposed introducing profit-seeking private capital into FIFA’s commercial assets and questioned the plan’s governance and valuation. FIFA and Gianni Infantino scrapped the proposal in late July. UEFA (European soccer’s governing body) is seeking documents and testimony from U.S. courts for a potential criminal complaint in Switzerland alleging that Infantino and other FIFA officials developed the plan without informing the FIFA Council, regional confederations or member associations. FIFA is challenging the discovery requests, saying the foreign criminal proceeding does not yet exist and that UEFA lacks authority to initiate it. The dispute has intensified pressure on Infantino ahead of the March 2027 election, although he retains support from African and South American confederations representing 64 member associations. UEFA has said Kushner and Thrive are not suspected of wrongdoing.

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