MAGA Inc. commits $10 million to anti-Talarico Texas Senate ads

  • MAGA Inc. disclosed a $10 million Texas television and digital advertising buy.
  • MAGA Inc. supports Ken Paxton and targets Democratic nominee James Talarico.
  • MAGA Inc. made its first 2026 general-election expenditure with more than $400 million in reserves.

MAGA Inc., President Trump's super PAC, disclosed a $10 million television and digital advertising buy supporting Republican Senate nominee Ken Paxton and attacking his Democratic opponent, James Talarico, in Texas. The Saturday filing marks the group's first spending in the 2026 general election and ends a dispute among Republican-aligned groups over financing advertising for Paxton. The committee has more than $400 million in reserves, underscoring its potential role in competitive midterm contests. Its filing described the Texas expenditure as a payment for advertising, while earlier reporting characterized the commitment as $5 million supporting Paxton and $5 million opposing Talarico. Paxton won the Republican nomination after defeating incumbent Sen. John Cornyn in the May primary runoff with Trump's endorsement. Democrats are seeking their first Texas Senate victory since 1993, while Republicans are defending a 53-47 Senate majority.

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