South Korea’s Fair Trade Commission (FTC) imposed approximately 1.35 trillion won ($999.2 million) in fines from January through July, while the Personal Information Protection Commission (PIPC) imposed 758.9 billion won ($561.7 million) through August, including Coupang’s 624.7 billion won penalty over a breach affecting 37.55 million customers. The enforcement surge reflects tougher penalty frameworks and investigations spanning food, platforms, artificial intelligence and privacy, but companies are challenging major sanctions in court. Seventeen PIPC cases were pending at the end of July, FTC collection suspensions reached 453 billion won, and prolonged litigation has resulted in overturned penalties, refunds and concerns about investment, innovation and compensation for victims.