Apple’s Sept. 9 launch event is expected to introduce the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first-generation foldable iPhone, alongside two Apple Watch models, new AirPods and more detail on iOS 27 timing. Pricing estimates for the Fold/Ultra range from $1,999 to $2,199 in the United States, while leaked Vodafone listings indicated starting prices equivalent to about 4.16 million won in Egypt and 3.61 million won in Australia. KeyBanc Capital Markets expects about 80 million iPhone 18 builds across the fourth quarter of fiscal 2026 and first quarter of fiscal 2027, down from roughly 91 million a year earlier, partly because it expects no base iPhone 18 model. The brokerage models prices of $1,249 for the iPhone 18 Pro, $1,399 for the Pro Max and $2,199 for the Fold/Ultra, and says higher prices could cause weaker demand, narrower gross margins or investor concern. KeyBanc maintained an Underweight rating and a $250 price target, compared with a reported Apple share price of $324.96.