Canadian travel to the United States fell sharply in 2025 as a consumer-led backlash followed President Donald Trump’s return to office, remarks about making Canada the 51st state and an escalating trade dispute. Canadian residents made 25% fewer return border crossings and spent about $2.4 billion (CA$3.3 billion) less on U.S. travel than in 2024, according to Statistics Canada. Tourism organizations from New York to Las Vegas are offering discounts and direct outreach, while Brand USA will bring its Travel Week trade-event series to Canada for the first time in October. Border traffic showed tentative improvement in May, June and July, partly during the 2026 World Cup, but air travel remained below year-earlier levels through June and overnight visits also fell in the first half of 2026. The upcoming winter snowbird season will test whether the informal boycott persists, with some Canadian travelers saying they will stay away until a new president takes office.