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Amazon Prime Day and Walmart Deals drew 64% of U.S. consumers in 2026

Verifying
  • Amazon Prime Day and Walmart Deals overlapped for the first time in June 2026.
  • 64% of U.S. consumers shopped at least one event, versus 33% in 2025.
  • Millions of new shoppers, especially baby boomers and seniors, joined the events.
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