Apple’s foldable iPhone expected at September launch as $2,300 odds fall

  • Apple is expected to unveil its first foldable iPhone and the iPhone 18 Pro at its September 2026 product launch.
  • Polymarket odds of a U.S. foldable iPhone starting above $2,300 fell to 15%, while odds above $2,200 declined to 42%.
  • Counterpoint Research projects more than 100 million cumulative foldable smartphone shipments this year, with Apple expected to ship 6 million units.

Apple is expected to introduce its first foldable iPhone alongside the iPhone 18 Pro at its September 2026 product launch, although reports cite September 9 while Apple has officially scheduled the event for 1 a.m. Beijing time on September 10 under the theme "Surprise and shine." Counterpoint Research expects global cumulative foldable smartphone shipments to exceed 100 million units this year, with Apple potentially shipping 6 million devices for a 25% share. Polymarket odds monitored by PPP put the probability of a U.S. starting price above $2,300 at 15%, down 35% in a week, while the probability of exceeding $2,200 is 42%, down 17%.

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