Intel plans to raise PC processor prices another 10% on October 5, 2026, its third increase since late 2025, as CEO Lip-Bu Tan prioritizes profitability over unit share. The company is reviewing low-margin Small Core products for possible retirement while its turnaround benefits from stronger data-center demand and 18A yields. Fiscal second-quarter revenue reached about $16.1 billion, ahead of expectations, with non-GAAP earnings per share of $0.42 and data-center and AI revenue up 59% to $6.3 billion. Risks include PC contraction, higher component costs, limited server CPU capacity, ARM-based competitors, Nvidia’s bundled platforms and continuing Intel Foundry losses.