Intel plans to raise PC processor prices by another 10% on October 5, 2026, its third increase since late 2025, as Chief Executive Officer Lip-Bu Tan shifts the company toward profitability over unit market share. The company is also reviewing its Small Core portfolio, which serves industrial PCs, Internet of Things devices and embedded systems, with products below a profitability threshold potentially being retired. The moves accompany a financial recovery that produced $16.1 billion in fiscal second-quarter revenue, $0.42 in non-GAAP earnings per share, 59% year-over-year growth in data center and AI revenue to $6.3 billion, and $5.8 billion in Intel Foundry revenue. Intel faces pressure from higher component costs, limited server CPU capacity, ARM-based rivals and Nvidia’s bundled server platforms. Its shares have pulled back from a $140.94 peak to about $95.80, while analysts continue to debate whether margin gains, stronger 18A output and future foundry demand can justify the valuation.