Sealy Korea has begun full-scale operations at a new plant in Yeoju, Gyeonggi Province, following an investment of approximately 40 billion Korean won, or about $29.8 million. The facility occupies a roughly 30,000-square-meter site, with production, procurement and logistics buildings totaling 15,183 square meters—about 1.9 times the size of the former plant and the largest of Sealy's Asian facilities. By consolidating the manufacturing flow under one roof, the plant has raised maximum staffing from 71 to 92 workers and increased mattress capacity per eight-hour shift by about 67%, from 300 to 500 units. Sealy is retaining handcrafted core processes rather than pursuing fully automated production, with mattresses made to order and typically delivered about five days after an order. Sealy Korea entered the South Korean market in 1998, opened its first local plant in Yeoju in 2016 and now sources most components domestically except springs. The company plans to expand exports to China, Taiwan, Hong Kong and Singapore, targeting exports equivalent to 15% to 20% of output. It is also pursuing a spring production facility near Yeoju by 2028, while projected 2026 production is 75,000 mattresses, up 188% from 25,964 in 2017.