Kansas Football featured XRP in a Sept. 7 video after the Jayhawks opened their 2026 season with a 51-6 victory over Long Island University on Sept. 4 at David Booth Kansas Memorial Stadium. Kansas generated 613 total yards and improved to 1-0, while LIU fell to 0-2 after managing 146 yards. The XRP exposure comes through a multi-year partnership between Ripple and Kansas Athletics announced in July. The agreement places XRP patches on uniforms across all Kansas Athletics teams, which Kansas described as the first integration of a cryptocurrency into the jerseys of a major college athletics program. It also includes financial and technology education for student-athletes and the wider campus community, plus planned career opportunities linking graduates with the technology sector. Kansas expanded the initiative on Sept. 2 with the Rock Chalk Fan Club, an online community described as championed by XRP. Ripple has also signed a separate multi-year agreement with Florida Athletics, placing XRP branding on the field at Ben Hill Griffin Stadium and across digital properties, signs and other promotional areas. XRP traded near $1.38 on Sept. 8, down about 2% over 24 hours, with no verified link between the move and Kansas’ video, the game or the sponsorships.