North American summer box office hits record $4.76 billion as IMAX surges

  • North American summer box-office revenue reached $4.76 billion, an unadjusted record, while IMAX reported $728 million globally.
  • Attendance climbed to 322.8 million tickets from 263.3 million last summer, a 22.6% increase, as younger audiences and premium formats returned.
  • IMAX projected $1.4 billion in full-year global revenue, while analysts said the domestic market could surpass $10 billion in 2026.

The North American summer box office reached an expected record $4.76 billion, surpassing the 2013 mark of $4.75 billion and 2019’s $4.3 billion, while IMAX reported record global summer revenue of $728 million, up 73% from its previous high. The domestic result, measured from Memorial Day through Labor Day weekend in the newer report and from the first Friday in May through Labor Day in Rentrak’s industry definition, was only the second post-pandemic summer above $4 billion and the first in which May, June, July and August each exceeded $1 billion. Attendance rose to 322.8 million tickets from 263.3 million last summer, with younger audiences, franchise films and premium formats driving the recovery. IMAX projected $1.4 billion in global box-office revenue for the year, while analysts said the broader U.S. market could exceed $10 billion in 2026.

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