Google has begun rolling out a major redesign of its European search results to comply with the Digital Markets Act, removing features such as real-time pricing, availability and direct booking links for hotels, airlines and restaurants. Specialized search engines will receive prominent placement, while business listings will contain less information and be ranked by Google’s algorithm. Google says the changes will benefit intermediaries such as Expedia and Booking.com at the expense of local businesses and represent the largest reduction in service quality in its 29-year search history. The rollout follows a €460 million European Commission penalty for favoring Google’s services in search, alongside a separate €430 million Google Play penalty. The combined €890 million sanctions were accompanied by a compliance deadline that has been reported as Sept. 23, although Google has not publicly confirmed the precise rollout timeline. Noncompliance could trigger periodic penalties of up to 5% of Google’s worldwide turnover. Google says earlier DMA-related changes reduced free direct booking traffic to European businesses by 30%, though it has not published the underlying data. Users outside the EU will not be affected.