AI infrastructure spending by US hyperscalers and NVIDIA's DLSS5 neural-rendering technology are tightening memory markets and lifting prices across server, consumer and graphics applications. A 32GB DDR5 module rose from $94 to $282 between Q3 2025 and Q1 2026, described in the source as a 122% increase, while July DRAM and NAND average selling prices increased 6% and 9% month over month. The average transaction price of an 8-gigabit GDDR6 module rose from $2.8 in late October 2025 to $8.4 recently, increasing the memory cost of an 8GB graphics-card configuration from $22.4 to $67.2. Google, Amazon, Microsoft and Meta are placing large orders, while Samsung Electronics, SK Hynix and Micron are directing capacity toward HBM and other higher-margin server products. Analysts expect broad shortages to last at least until 2028, with Micron's September 30 earnings report and continuing graphics demand key catalysts.