People in their 20s sharply reduced bar transactions in the first half of this year, while spending shifted toward health and leisure activities. NH Nonghyup Bank's NH Trend+ consumer trend report analyzed 127 million payment records from 7.38 million individual cardholders and found that total bar transactions fell 34% from the first half of 2023, while bar spending declined 30%. Transactions among people in their 20s fell to an index of 48 from a 2023 baseline of 100, equivalent to a 52% decrease. The indices for people in their 30s, 40s and 50s fell to 65, 60 and 76, while the index for those aged 60 and above rose to 109. Younger customers' share of bar transactions dropped from 34% to 25%, while the share for people aged 60 and above rose from 12% to 19%. Weekday declines deepened later at night, reaching 43% after 1 a.m. Swimming pool transactions rose 59%, sports centers reached an index of 125 and billiard halls rose to 116, while bowling alleys declined. People in their 20s remained the largest customer group at karaoke rooms, arcades and game rooms, and toy stores.