Arthea owner explores sale that could value personal care platform at $2 billion

  • CVC Capital Partners is exploring a sale of personal care platform Arthea.
  • The potential transaction could value Arthea at around $2 billion.
  • Arthea changed its name from PDC Brands last month and launched Sunryz.

The owner of Arthea, the personal care platform behind Dr. Teal’s, is exploring a sale that could value the business at around $2 billion. Private equity firm CVC Capital Partners is working with Moelis and William Blair on the potential transaction, although discussions remain at an early stage. Arthea, formerly known as PDC Brands, recently changed its name and launched Sunryz, a body care brand aimed at tweens. The possible sale comes during an active period for the personal care industry, including L’Oreal’s $4.7 billion acquisition of Kering’s beauty unit, Henkel’s $1.4 billion purchase of Olaplex and CVC-backed Wella Company’s U.S. IPO filing.

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