Coupang’s estimated credit and debit card payment volume reached ₩5.0942 trillion in July, the first monthly total above ₩5 trillion in the available data, before easing to ₩4.9301 trillion in August. August volume was still up 12.6% from a year earlier and roughly 10.1 times the combined figure for Gmarket and 11Street. Monthly active users reached a record 35.95 million, about 510,000 more than in July and 1.57 million above the level recorded before the November 2025 data breach. Analysts attribute the resilience to repeat purchases of daily necessities and groceries, Rocket Delivery and dawn delivery, and Wow Membership benefits including free shipping and Coupang Play. The figures, estimated by IGAWorks Mobile Index using card data, may differ from actual revenue or transaction volume.