Lotte retailers expand quick commerce through Coupang Eats

  • Lotte Department Store launched a five-month Coupang Eats pilot at its Cheongnyangni and Gwanak stores.
  • Customers can order department-store goods, including L'Epicerie, Lush, The Body Shop and Jung Kwan Jang products.
  • Coupang Eats expanded its Lotte network through Korea Seven’s approximately 1,500 stores and Lotte Super.

Lotte Super and Lotte Department Store are expanding Lotte’s quick-commerce presence through Coupang Eats. Lotte Super launched service on the 7th at approximately 170 of its 311 stores, offering about 3,000 products with a 15,000-won minimum order and a one-hour delivery target. Lotte Department Store began a five-month pilot on the 8th at its Cheongnyangni and Gwanak stores, becoming the first South Korean department store operator to establish a dedicated section on an external delivery platform for same-day and instant delivery. Customers can order restaurant menu items and food, living and lifestyle products, including goods from L'Epicerie, Lush, The Body Shop and Jung Kwan Jang. Coupang Eats has also expanded through a partnership with Korea Seven covering about 1,500 stores. The moves broaden the platform beyond food delivery and grocery orders as online channels reached a record 60.8% of total retail sales in July.

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