Hyrox co-founders have bought back Infront Sports & Media’s majority stake in the fitness-racing company through a partnership with a consortium led by U.S. private equity firm L Catterton. Financial terms were not disclosed, although several media outlets reported that the transaction valued Hyrox at €600 million ($698.28 million). L Catterton, backed by LVMH, is investing alongside the founders and venture-capital firm WndrCo. Founded in 2017, Hamburg-based Hyrox stages standardised indoor competitions combining running with functional workouts. The format has expanded to more than 100 events, over 1.4 million participants and more than 1.5 million spectators during the 2025-26 season, with events, training programmes and affiliate gyms in more than 30 countries. Hyrox India head Deepak Raj said in August that the organisation was targeting inclusion in the 2032 and 2036 Olympic Games.