inDrive is expanding businesses beyond ride-hailing as its advertising, delivery and financial-services operations begin gaining traction across its largely emerging-market customer base. Its advertising business, piloted in July 2025 and launched in its top 20 markets in January, now operates in 25 markets, generating more than 2 billion impressions and attracting over 2,000 paying advertisers each month. About two-thirds of those advertisers are repeat customers. The Mountain View, California-based company operates in more than 1,200 cities across 48 countries. Andries Smit, inDrive's chief growth business officer, said the company sees advertising potential in reaching consumers in emerging markets who may be less accessible through other platforms. Its Ride Media offering places advertising before passengers are matched with a driver and during trips. inDrive currently targets users according to places they visited over a specified period and plans to add real-time targeting. The strategy follows ride-hailing companies such as Uber in building advertising, delivery and other businesses around their mobility networks. In 2025, 13% of inDrive's monthly transacting users used both mobility and at least one delivery service. The number of loans taken by drivers through inDrive.Money, its short-term credit service, rose 118% year over year in Latin America during the first half of 2026. The service is available in Mexico, Colombia, Peru, Brazil and Indonesia. Smit said advertising, financial services and delivery require relatively little funding to scale, while groceries and food will receive most of the company's investment. inDrive is testing prepared-food delivery with partners, although the effort remains at an early stage. The company has appointed Raphael Zennou as vice president of Food and Groceries, former Google executive Max Silin to lead inDrive.Ads, and Valentin Laykov to oversee delivery, while Alexander Kurchin continues to lead inDrive.Money. inDrive has not disclosed revenue from advertising, the newer businesses' share of total revenue, or when advertising might become a material contributor. Smit said growth will depend on expanding both advertising inventory and the advertiser base, as well as groceries and food operations that could create additional advertising opportunities.