Apple unveiled the iPhone Duo, its first foldable, at a Sept. 9 event, setting up a direct contest with Samsung for iPhone users. Samsung said the iOS switching rate to its Galaxy Z Fold8 series was 1.6 times that of the previous generation’s Fold7 and Flip7, while 30% of U.S. Galaxy Z Flip8 buyers came from competing brands. The Duo starts at $1,999 for 256 gigabytes and reaches $3,199 for 2 terabytes, with preorders beginning Oct. 16 and sales starting Oct. 23 in the U.S. and more than 70 other countries. Counterpoint Research projects Samsung will hold 32% of this year’s foldable market, compared with 25% for Apple. Apple shares closed down 0.28% at $315.34 after the event as analysts assessed a possible sell-the-news pattern.