NongHyup is deploying 87.7 billion won ($65.6 million) with the South Korean government for Chuseok price discounts from Sept. 10 to 24 at Hanaro Mart stores nationwide and NH SingSing Mall. From Sept. 17 to 24, apples, pears, jujubes and other ancestral-rite table items will be sold at up to half price, while about 1,400 gift-set varieties will be offered through the campaign. Eligible promotional card and mobile-payment purchases qualify for discounts of up to 50%, and rural love gift cards worth up to 4 million won can be awarded based on purchase amounts. Online shoppers can receive discounts of up to 70% on domestic agricultural and livestock products and gift sets, with bulk orders and NH Card payments each eligible for an additional 5% discount. The campaign budget is about twice the 45 billion won allocated for Lunar New Year discounts. NongHyup said total government and cooperative funding for price stabilization and livelihood support this year reaches 207.2 billion won. Chairman Kang Ho-dong inspected supply and price conditions at Hanaro Mart Yangjae and the NongHyup Garak wholesale market.