South Korea’s Sannitack, the environmental hygiene brand of integrated security firm Estec Systems, has signed a strategic business agreement with Cuckoo Homesys (284740.KS) to expand business-to-business channels for its scent marketing services. Estec Systems said the agreement was signed on the 9th and announced on the 10th. The companies will link their products, services and sales infrastructure to create new customer touchpoints and joint sales channels. Sannitack will use Cuckoo Homesys’ B2B network to supply its Signature Scent Service to corporations and public institutions. The service develops fragrances tailored to the characteristics and brand image of spaces such as offices and retail stores, aiming to differentiate the spatial atmosphere and customer experience. The companies also plan to combine the service with Cuckoo Homesys’ air purifiers, water purifiers and bidets to offer integrated space and living environment solutions. Estec Systems said the companies will pursue co-branded products, joint product development and new business models. Subscription products combining scent services with appliances and customized corporate space-management packages are among the possibilities under discussion.