The Trump administration’s 50% tariffs on Canadian goods are putting pressure on U.S. hockey players and families, adding to sharp increases in equipment, ice time, travel and coaching expenses. Hockey sticks, skates and custom equipment made in Canada are among the affected products. B&R Sports Director of E-commerce John Merola said an average stick now costs about $200, with high-end models reaching $400, while Bauer, CCM and True continue making many custom items in Canada. U.S. hockey-equipment spending rose 45.4% from 2020 to 2025 to $332.9 million, alongside a 7% increase in participation over the past three years. Canada supplied roughly 8.5% of U.S. hockey-related equipment imports last year but only 0.9% of imported hockey sticks. Economists therefore do not expect stick prices to rise 50% across the board, although tariffs could still add meaningful costs and discourage some families from enrolling children. The wider Canada trade measures also include a proposed list covering products such as pony fur, sequins, golf carts, bamboo furniture and mezcal. The White House said those measures respond to Canada’s retaliatory tariffs and alleged discriminatory treatment of American goods, while critics and economists say the listed products would have limited effects on U.S. prices and could be intended primarily to pressure Canada. Manufacturers may initially absorb the duties before raising prices, while prolonged tariffs could encourage production shifts to the United States, Asia or elsewhere. Roustan Hockey said it would continue making sticks in Canada, and the Sports & Fitness Industry Association is urging the hockey-related tariffs to be withdrawn.