Renault has unveiled the Niagara pickup truck as part of a strategy to reduce its dependence on Europe and expand across Latin America, India and South Korea. Europe generated more than 70% of Renault’s sales in the first half of 2026, but the automaker faces growing competition there from Chinese brands. Pickup trucks represent up to 30% of vehicle sales in Latin America, making the region a significant opportunity. Longer than the Renault Oroch, the Niagara will be assembled at Renault’s plant in Cordoba, Argentina, and is intended to compete with the Fiat Toro, Ford Maverick, Chevrolet Montana and RAM Rampage in the half-ton pickup segment. The truck will initially use combustion engines, with hybrid versions planned to follow, and will be sold mainly in Brazil, Argentina and Colombia. Renault is targeting professional customers, while its double-cab layout and integrated cargo bed are also designed to support private use.