Gen Z real estate agents turn humor into a social media sales tool

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  • Merek Greene uses humorous TikTok and Instagram property tours to promote his San Diego real estate business.
  • Greene has closed more than $22 million in real estate deals since 2022.
  • NAR’s under-30 Realtor share rose from 1% in 2023 to 4% in 2024, then fell to 3% in 2025.
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Gen Z real estate agents turn humor into a social media sales tool - CoinPost Terminal