Snap shares rebound as Snapchat Plans launch draws buyer interest

  • Snap shares rose as Snapchat Plans launched and broader market optimism returned.
  • SNAP gained 3.17% to $5.70 at Friday publication.
  • Snapchat Plans supports private, invite-only gatherings with up to 200 participants.

Snap Inc. shares rebounded 3.17% to $5.70 on Friday, breaking a multi-day losing streak as broader market optimism and the launch of Snapchat Plans attracted buying interest. The Nasdaq rose 1.05% and the S&P 500 gained 1.06%. Announced Thursday, Snapchat Plans lets users create private gatherings, select dates, invite up to 200 friends and manage events through chats and a My Plans section. Snap said 35% of recently surveyed U.S. Snapchatters ages 13–24 use group chats to make plans and organize events. The launch supports Snap's broader effort to expand beyond disappearing messages and advertising, including through Snapchat+ and Memories. The stock traded above its 20-day and 50-day simple moving averages but remained below its 200-day average, leaving the near-term setup constructive while the longer-term trend remained unresolved. Traders were watching $6 as resistance and $4.50 as support. Snap is also scheduled to begin selling its first augmented reality glasses, Spectacles, on the 16th for $2,195, or approximately 3 million won.

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