Apple’s iPhone Duo projected to take 24.8% of 2026 foldable market

  • Apple’s first foldable iPhone, the iPhone Duo, is projected to become the second-largest foldable smartphone brand in 2026.
  • About 5 million shipments would give the Duo a 24.8% market share, while Samsung is forecast to lead with 7.1 million units and 35.1%.
  • Apple will release the $1,999 Duo on Oct. 23 after Oct. 16 preorders as John Ternus makes the iPhone central to the company’s strategy.

Apple’s first foldable iPhone, the iPhone Duo, is projected to ship about 5 million units in 2026 and capture 24.8% of the global foldable smartphone market, according to TrendForce. That would make Apple the sector’s second-largest brand behind Samsung, which is forecast to ship 7.1 million units for a 35.1% share, while Huawei is projected to match Apple at about 5 million units and a 24.8% share. Global foldable smartphone shipments are expected to reach 20.2 million units, up 0.5% from the previous year, as component costs drive a more than 20% decline in Android shipments excluding Apple. The $1,999 device, scheduled for release on Oct. 23 after Oct. 16 preorders, was introduced at new CEO John Ternus’ first major event, where he placed the iPhone and Apple’s artificial-intelligence strategy at the center of the company’s direction. Apple shares rose 2.47% to $334.62 on Friday.

The information on this website is generated using AI and we cannot guarantee its accuracy. Please use it as reference information only.