Digital Brands Group shares fell 8.84% to $6.19 in Friday premarket trading after rising 47.3% to $5.53 during Thursday's regular session and reaching $7.44 after hours. Investors were assessing further details of the company's two-year, $165 million U.S. Program contract and an ongoing review of a potential go-private transaction. The program covers apparel, footwear and toiletries for 771,481 U.S. residents across dozens of cities as they re-enter the workforce. Digital Brands said the first two markets are expected to generate $3.3 million in guaranteed cash flow between September 1 and December 31, 2026, with projected cash flow margins of 15% to 18% and approximately 23.9 million total units. The company said the disclosure responded to investor questions and unfounded online rumors about the agreement. Separately, the board is evaluating a $77.58-per-share all-cash proposal from an existing shareholder whose net worth exceeds $1 billion. Roth Capital Partners is advising the company during a 60-day go-shop process ending October 5, 2026, which is intended to assess competing bids and facilitate due diligence. Digital Brands projects $25 million to $35 million in cash flow over the next 24 months, while potential buyers are seeking full ownership of its assets, intellectual property, university contracts and U.S. Program contract. Benzinga Edge assigned DBGI a Momentum score of 0.14, indicating weak trend strength relative to the broader market.