Colgate-Palmolive is exploring the sale of several mass-market personal-care brands, including Softsoap, Irish Spring and Speed Stick, with Goldman Sachs advising on the process. The brands could collectively fetch more than $1 billion, although Colgate currently plans to divest only selected assets rather than its entire personal-care unit. The unit includes deodorants, bar and liquid soaps, shower gels and skin-care products, and generated roughly $3.5 billion in 2025 net sales, or 17% of the company's total. The potential sale comes as Colgate faces pressure in North America, where first-quarter volumes fell 3.2% as price-sensitive shoppers shifted to cheaper alternatives, partly offset by international demand. CEO Noel Wallace said intensifying competition would require a long-term turnaround. Colgate's shares have gained roughly 11% this year, while earlier reporting cited a gain of about 4% over the preceding year. Overall quarterly net sales rose 4.9%, but organic North American sales fell 3%.