Miami developer bets $100 million on luxury office project Class X

  • Robert Rivani is redeveloping Miami Beach’s former Lincoln building as the Class X luxury office project.
  • $100 million is being invested in the 163,000-square-foot redevelopment at 1691 Michigan Ave.
  • Class X was roughly 90% pre-leased before opening, according to Rivani.

Miami’s transformation into a wealth hub is fueling demand for offices designed around luxury, wellness and hospitality. Developer Robert Rivani is investing $100 million to redevelop the 163,000-square-foot former Lincoln building at 1691 Michigan Ave. near Lincoln Road into Class X. The project includes a Monarch Athletic Club performance center, cold plunge, sauna, stem cell clinic, longevity doctor, members-only speakeasy, omakase restaurant, concierge, hospitality director and valet service. Playboy is moving its global headquarters from Los Angeles into a 20,000-square-foot penthouse under a 10-year lease, while Daymond John, Morgan Stanley, Wix, Raymond James, Comcast and Coldwell have also signed. Rivani said Class X was about 90% pre-leased before opening, with rents approaching $175 per square foot. A second phase is planned above the parking garage, and Rivani aims to expand the concept nationally before seeking funding in 2027.

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