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Pork gift sets gain ground as Chuseok shoppers seek value and smaller portions

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  • Retailers reported stronger demand for pork, value products and personalized Chuseok gift sets.
  • Pork’s sales share rose to 7% at Lotte Mart and 11% at E-Mart.
  • Smaller Hanwoo portions, foreign-customer gifts and alcohol sets also recorded stronger sales.
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