South Korea’s luxury housing projects shed builder brands for standalone identities

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  • Developers are replacing major builders’ apartment brands with names tailored to individual high-end projects.
  • Acmer Dongtan will rise 49 stories and include 1,808 units in Hwaseong, Gyeonggi Province.
  • Apgujeong Hyundai and Cullinan Apgujeong won reconstruction contracts in Apgujeong Districts 3, 5 and 4.
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