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Musinsa and SM Entertainment sign MOU to fuse K-pop and K-fashion

Verifying
  • Musinsa and SM Entertainment signed an MOU covering fashion, merchandise and overseas marketing cooperation.
  • The agreement was signed on the 14th at SM's headquarters in Seongsu-dong, Seoul.
  • The companies previously ran July and August campaigns for Hearts2Hearts and NCT 127 releases.
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Musinsa and SM Entertainment sign MOU to fuse K-pop and K-fashion - CoinPost Terminal