Apple shares rise as iPhone 18 wait-time signals divide analysts

  • Apple shares rose as longer iPhone 18 pre-order queues and shorter Pro shipping times produced conflicting demand signals.
  • Gene Munster measured average waits of 2.6 weeks across eight countries three days into pre-orders, up from 1.6 weeks the prior day, while Bank of America recorded 14 days for the Pro and 18 days for the Pro Max globally.
  • Bank of America kept Buy at $370, Jefferies retained Underperform at $263.66, and JPMorgan maintained Overweight at $340 as analysts assessed launch-specific supply and model timing.

Apple shares rose as early iPhone 18 demand indicators produced mixed signals. Deepwater Asset Management’s Gene Munster said average pre-order wait times across eight countries reached 2.6 weeks three days after orders opened, up from 1.6 weeks the previous day, although a shift from Friday to Saturday pre-orders brought more buyers online simultaneously. Bank of America recorded global average waits of 14 days for the iPhone 18 Pro versus 18 days for the iPhone 17 Pro, and 18 days for the Pro Max versus 25 days previously, but called the comparison directional rather than directly comparable. Jefferies found waits generally 5 to 11 days shorter across the United States, United Kingdom, Germany and Japan, while JPMorgan said shorter waits alone did not establish weaker demand because only the Pro models had launched. Munster and technology analyst Dan Ives said Apple’s $100 price increases for the Pro models caused minimal customer churn. Apple launched its Duo foldable at $1,999, below Wall Street expectations of $2,099, while the base iPhone 18 and Air models were delayed until next year and the Duo launch moved to later in 2026. Apple shares closed Monday up 0.24% at $333.08 before slipping 0.26% in extended trading.

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